General information relating to processing of your personal data
HP Etch cares for your personal integrity and is therefore anxious that all our processing of personal data is being performed in accordance with applicable data protection legislation.    

This privacy policy describes, inter alia, what personal data we collect, for what purpose, how we process the data, for how long we save the data and the legal ground for processing personal data. This privacy policy also describes your rights as regards our processing of your personal data and how to exercise your rights.

Personal data refers to information which can be, directly or indirectly, associated with a living natural person. Examples of such information are name, IP address, telephone number and email address.    

HP Etch Aktiebolag, Reg. No. 556545-1399, having the address Elektronikhöjden 6, 175 43 Järfälla, is controller of the personal data processing as described below. Being a controller means that we are responsible for ensuring that personal data is processed properly and in accordance with data protection legislation.

What personal data do we process?
Communication with us usually takes place by email and telephone, but also through your use of our contact form on our website.

HP Etch collects and process personal data when a customer relationship is established and an agreement is concluded, as well as when we administrate and fulfill agreements and the customer relationship in general. The corresponding applies in relation to our suppliers and other business partners. Personal data that we process may consist of contact information (e.g. name, email address, telephone number, work address and title), along with information about your purchases and invoicing information. We also collect information about your use of your website (e.g. IP address).
What are the purposes of our processing of personal data?       
HP Etch process your personal data for different reasons. We process personal data in order to enter into contracts, fulfill and administrate contracts with customers, suppliers and other business partners, and also for accounting and invoicing purposes. Also, personal data is processed by us so that we can sustain contact with customers, suppliers and other business partners and handle customer service.

We also process personal data in order to develop our business, including our website, for customer and market analysis and to produce statistics. Furthermore, we process personal data to comply with applicable legislation, for examples the Swedish Bookkeeping Act.

What are the legal grounds for our processing of personal data?       
The legal ground for processing person data is, in relation to representatives for clients, suppliers and other business partners, based on our legitimate interest in fulfilling our contractual obligations, administrating relations with customers and other suppliers and for communication.

In some cases we have a legal duty to process your personal data, inter alia, to comply with the requirements set in the Swedish Bookkeeping Act.

When we process personal data with the purpose of developing and analyzing our business, including our website, the processing is based on our legitimate interest to improve our  business.

For how long do we save personal data?
We do not save your personal data longer than necessary to fulfill the purpose of the processing, unless it is required or permitted by law to save the data for a longer period.

Who do we share personal data with?
We have taken appropriate technical and organizational security measures to help protect the personal data we process, inter alia, when we share personal data with other parties.

We may share personal data we process with other companies within Wickeder Group,  and with external service providers, for example when we engage IT service providers. We may also share personal data if it is required in order to comply with applicable legislation.   

Personal data may be transferred to countries outside the EU/EEA if our suppliers or business partners are located there.

Your Rights
You have the right to know what personal data we process about you. In addition you have the right to receive a copy of all the personal data that we process about you. The request can be send to HP Etch, se contact details below. You are also entitled to request that we rectify or erase incorrect or incomplete personal data about you, for example that we erase personal data that are no longer needed for the purpose. However legal requirements may prevent us from immediately erasing personal data. Furthermore you have the right to object to specific processing of personal data and to request that processing of personal data to be restricted. Finally, you are entitled to have personal data that you have provided us with yourself, transferred to another party responsible for data processing.

Contact details
You are welcome to contact us if you have questions or complaints about how we process your personal data, or if you wish to exercise any of your rights described above, by email at or by post to Elektronikhöjden 6, 175 43 Järfälla. You are also entitled to lodge a complaint to the Swedish Data Protection Authority (Sw. Datainspektionen), the supervisory authority, if you are unsatisfied with our processing of personal data.    

The use of log files and cookies
Log files
When you visit our website web server logs obtain data by default. Log files collect information, inter alia, your web browser type, IP address, and date and time of your visit on our website. We collect this information only to track and record different types of errors and to improve the use of our website.

When you visit our website, we use so called session cookies to optimize the use of the website. A cookie is a small text file that a website that you visit requests to save on your computer. Session cookies are stored temporarily until you close your web browser. We use cookies to improve the functionality of our website and your user experience. Data stored in cookies are inter alia language settings, search terms and the use of individual functions of our website.

When the cookie is activated, it is assigned an identification number and your personal data are not connected to this identification number. Your IP address or similar data will not be placed in the cookie. Based on the cookie technology we only receive pseudonymous information.  

You agree to our use of cookies by clicking "Accept" on the banner at the first page of the website and/or by using the website.  

Most web browsers are set to accept the use of cookies. You can change the setting so that all cookies are blocked. You are also able to choose to erase cookies already saved on your computer. You can find information on how to change your settings in the instructions to your web browser or through your web browser´s help function. If you choose to block the use of cookies, that may affect the correct function of our website.  

Google Analytics
We use the analytic service Google Analytics. This service is provided by Google, Inc.,1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies (se information above). The information collected through Google Analytics is transferred and stored by Google on servers in the United States.

We have enabled IP anonymisation on this site through the use of the function "anonymizelp". Thus your IP address will be truncated by Google if you are located within the EU/EEA. The full IP address is transmitted to a Google server in the US and shortened there only in exceptional cases. Google will use this information on behalf of the operator of this website to analyze your use of the website, to compile reports on website activity and to provide additional services associated with the use of the website and of the internet to the website operator. The IP address transmitted by your browser as part of Google Analytics is not associated with other data by Google.

You can prevent the use of cookies by selecting the appropriate settings on your browser. However, we would like to point out that if you do this, you may not be able to fully utilize all functions provided on this website.

You can also prevent the data generated by cookies concerning your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plug-in available at the following link:

Google has signed and certified itself under the Privacy Shield Agreement between the European Union and the USA. Google therefore undertakes to comply with the standards and regulations of European data protection law. Further information can be found here: